Shine like a diva with new makeup collab between BYS and Regine

Press Release



Fast-rising cosmetics brand BYS takes the spotlight once again with a new and exciting collaboration, this time a duet with “Asia’s Songbird” Regine Velasquez.

The latest in the growing line of collections inspired by top Filipino celebrities who would like to make their name in the makeup industry, the BYS x Regine collaboration is called REIGNE, a play up of the legendary singer’s name that is reflective of her fun and elegant personality.



The two traits also serve as the character of the products under REIGNE. These are a powder brush, brow pencil, lipstick, eyebrow palette, eyeshadow palette and a lipstick set, as well as a Duo Powder Palette, which is a foundation and concealer in a palette.



As with previous BYS collections, the new collab with Regine encourages makeup enthusiasts to be their own expert using the cosmetic essentials curated by Queen Regine herself for a young and fresh look every day.





BYS (@byscosmetics_ph) was introduced to the Philippine beauty market six years ago by IFACE Inc, and is exclusively available at Watsons and SM Beauty stores nationwide, and at beautybeat.ph.



About iFace Group of Companies
iFace brings a wide range of world-class products within reach of every Filipino. Its flagship brand,
BYS, was launched in 2012 and is now a leading name in cosmetics. Through an exclusive retail
partnership with Watson’s Philippines, the country’s leading health and beauty establishment, iFace
distributes a wide range of cosmetics, skin, hair, and fragrance brands from all over the world, which
include Lustrous, Kiss NY, Bell Hypoallergenic, L.O.C.K. Color, Skin Doctors, Deoproce, EVA NYC,

Kativa, Sparks, Wet Brush, Makeup Eraser, STR8, Bi-es, & Fabio Verso. iFace is present in over 400
retail outlets and has established itself as one of Watson’s Philippines’ most diverse, strategic and
best performing partners.

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